The All-New 2017 Toyota Prius Prime

Introducing Prius Prime, the hybrid that dares to pursue possibilities and adventures. Designed to get the most out of every day, its sleek silhouette helps maximize your mpg, while its large battery capacity allows you to run longer in EV Mode. Discover how Toyota’s proven hybrid technology takes you farther and experience a drive that connects you to your destination, and to the world around you, in a way that no hybrid has done before.

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All New Toyota Prius


Beautifully efficient

Dramatic styling

The all-new Prius Prime is the most efficient car in its class, 23 with an EPA-estimated 133 MPGe. 4 What makes it so superior? Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing—and redefining—efficiency.

All New Toyota Prius


A comfortable, high-tech space

Futuristic interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 7-in. touch-screen display. And with available Qi-compatible wireless smartphone charging, 31 you can stay powered up while on the go.

All New Toyota Prius


Commuting + everyday use

Get more from each and every drive. EPA-estimated 25 miles 26 of EV Mode 24 driving range.

All New Toyota Prius


More tech. More convenience.

Explore more of the open road. EPA-estimated 640 miles 25 of total driving range.

Advanced materials, an innovative design, and simple and convenient charging come together to help you accomplish more. The option to choose drive modes helps you select the perfect drive. Additionally, Prime has an available intelligent drive coach 11 feature that learns your routes to help elevate your efficiency even further.