Toyota of Kirkland is committed to respecting the privacy rights of our customers and all visitors to our web site. We
take this matter very seriously, and have instituted many policies and procedures to ensure that your privacy rights are
safeguarded. The following outlines Toyota of Kirkland privacy policies and details the measures we have taken to
protect your privacy, while providing you with a unique and rewarding online shopping experience.
This policy was implemented as of November 01,2016 and applies to information collected on this website and those of
our affiliates and covers the following areas:
- What personally identifiable information is collected by Toyota of Kirkland or by any third party through our
- How Toyota of Kirkland uses this information;
- With whom Toyota of Kirkland may share this information;
- What choices are available to you as a user of our website with respect to collection, use and distribution of the
- What types of security procedures are in place to protect the loss, misuse or alteration of information under our
various features and online offerings on our website. It does not apply to any third-party site or service linked to our
website or recommended or referred by our website or by our staff. Further, it does not apply to any other type of
online site or online service operated by Toyota of Kirkland or its affiliates, or to any of our offline activities.
Information Collection and Use
Toyota of Kirkland collects two different types of information through our website: anonymous information and
personally identifiable information.
Anonymous Information. First, we collect anonymous, aggregate information (such as a domain name or IP address)
from all visitors to our website. You may search our website for car models, prices and other information provided
through our website without ever submitting your name, email address or any other personally identifiable
information. The anonymous information that we do collect from your visit is never linked to any of your personally
identifiable information until you voluntarily submit that personal information. Otherwise, the anonymous information
is only used in the aggregate to generate statistical reports about the use of our website. We may provide this
anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our use
of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any
personally identifiable information, nor does it otherwise identify any particular visitor or customer. Our ability to use
this information is not restricted in any way.
We also use "cookies" and web beacons to collect certain usage information from all customers and visitors to our Sites.
A cookie, or web beacon, is a string of data our system sends to your computer and then uses to identify your computer
your web browser can allow you to accept or reject the cookie but most browsers are set to accept cookies unless you
change the settings. When you receive the cookie, then it will be added to your computer in a file for storing cookies
and used when you return to our Sites. Accepting cookies in no way gives us access to your computer or any personal
information about you. Cookies are harmless, occupying just a few bytes on your hard drive. Cookies give us usage data,
like how often you visit, where you go on the website, and what you do while on the website. However, until you
submit personally identifiable information to us, cookies do not identify you personally.
Personally Identifiable Information. Second, we require the submission of certain personally identifiable information
when you use some services available on our website. For example, your use of your user name and password allows us
to identify you as our customer who is seeking information in connection with our services. Our website uses a variety
of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a
visitor's contact information (like his or her email address or phone number) and in some cases, demographic
information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit
application, we collect unique identifiers (like a social security number), and/or financial information (like age or income level and bank account or credit card numbers). We use this information to get in touch with our prospective customers
about their requests, and to send them additional information about our products and services.
We also use your IP address and cookies to help identify you after you have created an order or otherwise have
provided personally identifiable information to us. Note that once you submit personally identifiable information, some
of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The
only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.
visit with us, and provide you with the information you're most likely to need. For instance, when you return to our
website, cookies identify you and prompt the website to provide your username (not your password), so you can sign in
more quickly. Cookies also allow our website to remind you of your past vehicle search interests and website activity and
to suggest similar products and services. In some cases, cookies may improve your shopping experience and we use
information gained through cookies to track your website activity and to deliver you content specific information
The financial information we collect is used to check the qualifications of our prospective customers and bill for products
and services ordered. If you apply for financing through our online system, we may collect personal information such as
your name, address, driver's license number and state, social security number and other credit information. This
information goes into a secure database and is used to provide the service you requested and as disclosed below. The
collection, use and storage of your financial information for credit checks, for arranging credit and loans or for
purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at
the time of any such collection, use or storage of your financial information as required by law.
Our online surveys may ask visitors for contact information (like an email address or phone number) which they may
voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in
order to participate. We use contact information from our surveys and contests to send information about products and
services to these participating visitors.
Our Use Restrictions on Your Personally Identifiable Information
Toyota of Kirkland does not sell, rent, or share personally identifiable information to or with any third party not affiliated
with or owned by Toyota of Kirkland except service providers who may assist us in such areas as our promotions, credit
checks, data storage and order processing (See Agents and Vendors below). Toyota of Kirkland will never give or sell
your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you
unsolicited commercial offers (such as spam).
We may, however, use your personal information to send you commercial offers from Toyota of Kirkland or its
affiliated companies. You may opt out of these marketing campaigns by sending an email to Unsubscribe@ToyotaofKirkland.com We may also need to contact you for purposes other than marketing, for example
to provide notice about the status of the specific services you have requested. We also use this information to the
not opt-out of these kinds of communications. Consistent with our change policy (see Your Consent and Notification of
Changes below), we will post any updates or notices about material changes in our policies on collection and use of
our visitors and customers of the changes.
Our Use of Anonymous, Aggregate Information
We store information that we collect through log files to create a generic profile of our visitors. Log files record internet
protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform
type, date/time stamp, and number of clicks to analyze trends, administer the website, diagnose any problems, track a
visitor's movement in the aggregate, and gather broad demographic information for aggregate use. Anonymous
information from all visitors is collected but not linked to personally identifiable information. A profile is stored
information detailing how aggregate visitors use the website. It is used solely for internal purposes, to help us improve
the experience of our visitors and customers. We do not share profiles with any third parties. For certain visitors who have submitted personally identifiable information, some otherwise anonymous information is connected to your
website activity and personal account.
Third Party Information About You
This website supplements the information that you provide with information that we obtain about you from third
parties, such as credit bureaus and other sources. We will ask any provider of such information to confirm that the
information has been gathered and maintained in accordance with all state and federal laws. Any such information will
information you've provided.
Our Agents and Vendors
Toyota of Kirkland may use other companies and individuals to perform certain functions on our behalf. Examples
include marketing, demographic statistics, credit checking, data and network hosting, service reminders, verification of
sales, order processing and fulfillment, administering contact information and e-mail services and running special
promotions. Such parties only have access to the personal information needed to perform these functions and may not
use or store the information for any other purpose. We obtain commitments from these agents and vendors working on
our behalf to refrain from using any information provided by Toyota of Kirkland to send you unsolicited e-mail messages
from third parties or similar communications and from sharing your information with unrelated parties.
Disclosure of Personal Information as Required by Law or Otherwise
We will disclose personal information when required by law, or if we have a good-faith belief that such action is
necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and
defend our rights, or (c) protect the rights, property, and other interests of our users or others.
Changes to Toyota of Kirkland’s Business
In the event Toyota of Kirkland goes through a business transition, such as a merger, acquisition by another company, or
sale of all or a portion of its assets, our customers' personal information may be part of the assets transferred.
This website contains links to other sites. Toyota of Kirkland is not responsible for the privacy practices or content of
these other sites. We encourage you to be aware when you leave our website and to read the privacy statements of
collected by our website.
Toyota of Kirkland takes commercially reasonable precautions to protect your personally identifiable information. For
example, we encrypt communications through our website with commercial strength encryption generally used by our
industry. However, given the nature of the Internet and the fact that network security measures are not perfect, we
cannot guarantee the absolute security of your information. We maintain notification procedures as part of our
information security policy, to be used in the event of a data security breach. If we are required to provide notice to you
of a data security breach, the notice will be provided in electronic form.
While we use encryption to protect sensitive information online, we also make an effort to protect your information offline.
All of our customers' information, not just the sensitive information mentioned above, is restricted in our
offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer
service representative) are granted access to personally identifiable information. All employees are kept up-to-date on
our security safeguard and privacy practices. Finally, the servers that store your personally identifiable information are
housed in a secure environment.
When registering for access to a secure area of the website, we may ask you to select a user name and password or use
other login information. We will never ask you for a password or login information in an unsolicited phone call or in an
unsolicited email. Also, remember to sign out of the registered website and close your browser window when you have
finished your visit. This is to ensure that others cannot access your personally identifiable information and
correspondence when accessing your computer.
If you have any questions about the security at our website, you can send a message to the webmaster
Correcting, Updating, and Deactivating Personal Information
If your personally identifiable information changes, you may contact us at the address below to correct, update or
deactivate our record of your personally identifiable information.
Your Consent and Notification of Changes
By using any of our website or submitting information to us online, you agree that we may collect and use this
homepage and on any other pages or locations we deem important to alert you about the change in our privacy and
information collection practices. In addition, if we make any material changes in our privacy practices that affect your
personally identifiable information already stored in our database, we apply those changes to the personally identifiable
information in our possession as permitted by applicable law.
You may unsubscribe or opt out of all future communications from us that do not relate to the products and services
you have ordered by removing your contact and personally identifiable information from our marketing and
communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email
marketing communication you receive from a third party vendor, (3) by sending an email to Unsubscribe@ToyotaofKirkland.com
who apply for and/or receive financing for personal, family or household purposes. If you become an inactive customer,
personally identifiable information so long as we retain it in our databases. We may delete any or all of your
information at any time without notice to you for any reason or no reason unless otherwise required by law to retain
it. You may have other privacy protections under state laws and we will comply with any applicable state laws when we
disclosures to you about our information practices.
Toyota of Kirkland
Customer Relations Manager
13210 NE 124TH ST
Kirkland, WA 98034
This website uses a third party tracking service provided by R.L. Polk & Co. to collect non-personally
identifiable online demographical and behavioral data generated by website visitors. A data collection
script provided by this service and installed on our website collects the following kinds of data: all
your website session activity, including your personally identifiable information when entered into a
form field such as name, phone, email, or when you arrive at our website through a link containing a
unique identifier; links that you click, pages that you view, form fields that you select, and text fields
that you enter. The information is used to compile your shopping activity to produce an individual
shopping profile for you, which contains information about your brand preferences, and to aggregate
your website behavioral data in anonymized form with all other visitors’ anonymized shopping
activity data on our website to help us analyze industry trends, general shopping patterns, overall
consumer demands, and website performance. If you desire more information about this service,
please visit http://www.dataium.com/consumers/. You may opt-out of this data collection by clicking
on this opt-out link http://www.dataium.com/options and then following the prompts.